Kingsway lights up winter nights

Developing the creative campaign for Glen Waverley's winter activation program.

In partnership with the Glen Waverley Traders Association and Monash Council, I designed the visual identity and promotional materials for GW Nights, a winter event series aimed at increasing visitation and supporting local businesses.

The campaign included JCDecaux advertising, cinema advertising, social media graphics, promotional collateral and interactive #ThisIsMonash selfie boards. The final creative captured the energy and atmosphere of the event while encouraging community participation and engagement throughout the activation period.