Pure Limestone Coast branding

Developing a regional tourism and produce brand for South Australia.

The Limestone Coast region is internationally recognised for its premium food, agriculture and natural attractions. I was engaged to develop a new visual identity and supporting marketing collateral that would promote the region's world-class produce to domestic and international markets.

The branding was applied across a suite of brochures, advertising materials and promotional publications featuring local dairy, seafood and agricultural products. The result was a cohesive and professional identity that showcased the region's quality, authenticity and unique character.